For the casino, this event was a successful marketing tool that drew in local media as well as prospective new customers who were keen to try their luck at "Fortrummy toune's Wheel.". Visitors flocked to the area in hopes of following in John's footsteps or just to feel the thrill of being a part of an event like this because of the excitement surrounding his victory. The establishment's higher revenue as a result of the spike in foot traffic benefited both its bottom line & its staff.
