A pragmatic communicator might understand, for example, that while indirectness is preferred in some cultures, directness is valued in others. People can reduce misunderstandings and foster a more welcoming environment by changing their communication style to mesattachatet the expectations of their audience. In addition to improving relationships with others, this flexibility fosters cooperation and teamwork in work settings where a variety of viewpoints can result in creative solutions. The Function of Context in Pragmatic Communication Context is essential to pragmatic communication because it directs the construction & interpretation of messages. The physical surroundings, social dynamics, cultural norms, and even historical background are all included in the situational context.