Interstitial ads are full-screen advertisements that break naturally in the flow of the app, whereas banner ads are small ads that appear at the top or bottom of the app interface. The userrummy apk real money experience is improved by native advertising since they blend in with the app's appearance and feel. In exchange for viewing a video ad, users who watch rewarded video ads can receive in-app rewards like virtual currency or premium content. Ads should not interfere with the user experience, so developers should take this into account when implementing models for advertising.